DBA │ Marketing
Harness the power of marketing promo and targeting to maintain your footprint among the leading brands.
Learn how to target the right groups in the context of cross-cultural practices and become familiar with the specific needs of regional market segments. Discover how to use the most relevant marketing tools to attract clients and develop pricing strategies to engage customers. You’ll study trends and tactics in both traditional and non-traditional marketing strategies from our experienced faculty members.
What will you study?
GLOBAL MARKETING
MARKETING COMMUNICATION
Tuition
$ 8,400
Finance
HR Management
Management
Marketing
Project Management
$199 Per Credit Unit
Doctor of Business Administration
The success factors of entering the international market should result in a scalable marketing strategy. A DBA in Marketing provides the knowledge to deepen your understanding of marketing practices in a global context. You’ll combine scalable communication policies, environmental research, and communication trends (including inbound and content marketing) into a functioning implementation strategy.
Main benefits of the field in practice
The most compelling features of ads
Maximise your know-how
Digital outreach
The potential of corporate marketing
The capital of marketing
Know your client and their needs
What will you study?
2 specialization courses
Global Marketing
The course is dedicated to the research of the international environment. Students learn about the selection of target markets, positioning, segmentation and branding in the international environment, as well as the marketing mix and communication mix in the global context. They will gain knowledge of the forms of entry to markets that require minimal capital investments.
Upon completion of the course, students master the assessment of marketing from a global perspective and are able to draw strategies for specific markets.
Marketing Communication
The aim is to present the current trends in online marketing communication. Upon conclusion of the course, the students will be able to make use of the methods studied in their professional careers.
2 elective module courses
6 courses in the Scientific research module
Admission Requirements:
- Proficiency in the chosen language of study (B2)
- Master's degree
- Managerial experience of minimum of 5 years
- Documents (electronic form): Copy of a document proving the highest degree earned + transcript of records, CV, Photo, Government issued ID
- Application is considered upon complete submission of the documents and after the application fee of $100 is credited. Final acceptance is subject to the decision of the Vice Provost at his sole discretion.
Are you ready for next step?
You want to study and you are determined
DBA - Marketing
Why choose to study at LIGS University?
High quality of lecturers
Apply today, study tomorrow.
Personal approach throughout
Easy access
You build your study plan
Study without borders and barriers
Studies at LIGS University
What do I need to do to improve my market value and meet my goals?
Application for LIGS University
Contract and payment
Studies
Dissertation thesis
Diploma and DBA
GRADUATION CEREMONY
How are the studies carried out?
Adjust your study plan according to your preferences
Studying at LIGS University is individual and self-paced. You're not bound by any deadlines and you fulfil your study obligations as your time permits.
Although self-study may seem challenging, there is nothing to worry about. Throughout your studies, you will be supported by a team of helpful study advisors and experienced lecturers who will help you through any situation and move you forward towards a successful goal.
Reach out to us
Still have questions? Book an appointment to speak with one of our admissions experts.
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