MSc Marketing

This extensive Marketing course provides students with theoretical knowledge, but a strong emphasis is placed also on the ability to perform marketing activities in practice. 

Students get to know the variety of marketing functions and their complexity within the organization as well as the differences in marketing for different kinds of products / services, and methods to create a strategic marketing plan based on the results of the marketing research by determining the target market, identifying competitors and setting a budget. 

Marketing also must have communication strategy – that is why students will also learn about different strategies and communication tools of a company.

Management is one of the most important factors in a company. Course introduces concepts and management functions and practices. It covers the basic theories from the field of management. The goal is to learn the art of management and use it in practice. 

Attention will be focused on identifying and creating managerial skills that make allowances for the personality of the individual manager. The students are introduced to various styles of management and leadership as well as management structures. Change management is a vital part of every manager’s life today. Different change strategies and interests of stakeholder groups are presented to prepare for the inevitable process of change. 

The aim of this course is to introduce the basic principles, specifics, and tools of strategic marketing in the global market. 

The course is dedicated to the research of the international environment. Students learn about the selection of target markets, positioning, segmentation and branding in the international environment, as well as the marketing mix and communication mix in the global context. They will gain knowledge of the forms of entry to markets that require minimal capital investments.

Upon completion of the course, students master the assessment of marketing from a global perspective and are able to draw strategies for specific markets.  

The aim of this course is to give students a comprehensive overview of different marketing communication tools. The course explains how these tools work, especially in practical use. The students earn valuable knowledge of the pros and cons of each individual form of marketing communication and get well acquainted with the objectives of marketing communication and its methodology. Different types of marketing communication tools are featured in the course. 

The aim is to present the current trends in online marketing communication. Upon conclusion of the course, the students will be able to make use of the methods studied in their professional careers.

The aim of the E-Commerce course is to familiarize participants with the issues of marketing strategy and trade through the internet, the development of the internet environment, its specific aspects and factors that influence the overall development and business support of existing businesses that are in the market.

Upon successful completion of the course, students will be able to compare their assumptions to their conclusions, to identify ways of addressing specific problems, and model situations in managerial decision-making processes, and to plan the corporate strategy of a company in the areas of trade and internet-based promotion.

Digital marketing includes managing different forms of online company presence. 

The aim of this course is to provide students with up to date knowledge of internet marketing strategy using the SEO and SEM tools, content and affiliate marketing, social media and e-mail marketing. Upon successful completion of this course, students will be able to identify ways to address specific problems and model situations in their managerial practice. They will learn how to plan and implement a corporate strategy that is related to both points of view from the financial and strategic aspects of internet marketing.

This course introduces students to the themes of media, culture, and communication. It examines the factors that have had an influence on the media and the influence that the media has on attitudes, values, and behaviors of individuals as well as society. 

Another part of the course is dedicated to the area of PR that is presented in the course from a perspective ready to be used in their practice. 

The risks associated with some of the most common errors in PR will also be tackled. 

Upon completion, the students will be able to demonstrate an understanding of the media and communication theory and will be able to recognize the importance of media in the global world. 

You can choose from 27 courses, which must not be the same as the courses of your chosen specialization.

You will choose the subjects on your application form.

See all elective courses

Online learning has no barriers. Attend 2 live webinars a week led by our experienced lecturers and meet other students, or choose from our extensive library of webinars that have already taken place. You can access the webinar database without restrictions and plan them on-demand.