MSc Marketing

Key skills and knowledge necessary to excel in high-level marketing positions

What will you study?

Global marketing
Marketing Communication
Digital Marketing
Media Communication
+5 elective module courses
+2 webinars weekly

Students will form an in-depth and holistic understanding of basic marketing theories, principles,and models accompanied by the most up-to-date market practices.The program asks students to solve a variety of marketing-related issues using calculated decision-making based on research, analysis, and an extensive knowledge of customer behavior. The curriculum focuses on advanced marketing strategies and aims to provide a thorough understanding of the related statistical models.


$ 5,900
TUITION Interactive Online MSc

Up-front payment

$ 5,900
Total amount of the tuition fee if paid lump-sum up-front

Instalment plan 1 year

$ 6,785
Total amount of the tuition fee if settled over the course of 1 calendar year

Instalment plan 2 years

$ 8,200
Total amount of the tuition fee if settled over the course of 2 calendar years

Included in the tuition:

  • Electronic course materials,
  • E-library,
  • Access to the Student information system,
  • Feedback from tutors on all assignments,
  • Electronic communication with tutors,
  • E-learning tests.

Not included in the tuition:

  • Non-refundable $100 registration fee, which reciprocates the administration tied to the processing of your application (application review, scholarship request review, preparation of the Enrollment Agreement and payment plan).
  • Telecommunication fees and internet access fees.

Master of Science

The unique combination of knowledge offered in our program will set students apart from other marketing graduates and provide the right tools to create truly effective solutions. The skills that students will learn can be applied across all industries, allowing graduates to apply their ambitions to a variety of sectors.

Students will gain a well-rounded understanding of consumer markets derived from cutting-edge research and insights into human needs and desires. They will also develop a professional talent and expertise in data analysis, making it possible to take a strategic approach to designing and developing marketing campaigns.

About MSc program at LIGS University

Main benefits of the field in practice

Strategic view of marketing
A holistic approach saves you time and money
Establishing your personal brand
Stand out from the crowd and reach your customers
Cross-cultural environment
Use the opportunity to reach foreign markets
The solid foundation of any marketing practice
Global marketing tools
Aim your activities in the right direction
Networking with colleagues
Get to know your future partners and clients

What will you study?

7 specialization courses


This extensive Marketing course provides students with theoretical knowledge, but a strong emphasis is placed also on the ability to perform marketing activities in practice. 

Students get to know the variety of marketing functions and their complexity within the organization as well as the differences in marketing for different kinds of products / services, and methods to create a strategic marketing plan based on the results of the marketing research by determining the target market, identifying competitors and setting a budget. 

Marketing also must have communication strategy – that is why students will also learn about different strategies and communication tools of a company.


Management is one of the most important factors in a company. Course introduces concepts and management functions and practices. It covers the basic theories from the field of management. The goal is to learn the art of management and use it in practice. 

Attention will be focused on identifying and creating managerial skills that make allowances for the personality of the individual manager. The students are introduced to various styles of management and leadership as well as management structures. Change management is a vital part of every manager’s life today. Different change strategies and interests of stakeholder groups are presented to prepare for the inevitable process of change. 

Global Marketing

The aim of this course is to introduce the basic principles, specifics, and tools of strategic marketing in the global market. 

The course is dedicated to the research of the international environment. Students learn about the selection of target markets, positioning, segmentation and branding in the international environment, as well as the marketing mix and communication mix in the global context. They will gain knowledge of the forms of entry to markets that require minimal capital investments.

Upon completion of the course, students master the assessment of marketing from a global perspective and are able to draw strategies for specific markets.  

Marketing Communication

The aim of this course is to give students a comprehensive overview of different marketing communication tools. The course explains how these tools work, especially in practical use. The students earn valuable knowledge of the pros and cons of each individual form of marketing communication and get well acquainted with the objectives of marketing communication and its methodology. Different types of marketing communication tools are featured in the course. 

The aim is to present the current trends in online marketing communication. Upon conclusion of the course, the students will be able to make use of the methods studied in their professional careers.


The aim of the E-Commerce course is to familiarize participants with the issues of marketing strategy and trade through the internet, the development of the internet environment, its specific aspects and factors that influence the overall development and business support of existing businesses that are in the market.

Upon successful completion of the course, students will be able to compare their assumptions to their conclusions, to identify ways of addressing specific problems, and model situations in managerial decision-making processes, and to plan the corporate strategy of a company in the areas of trade and internet-based promotion.

Digital Marketing

Digital marketing includes managing different forms of online company presence. 

The aim of this course is to provide students with up to date knowledge of internet marketing strategy using the SEO and SEM tools, content and affiliate marketing, social media and e-mail marketing. Upon successful completion of this course, students will be able to identify ways to address specific problems and model situations in their managerial practice. They will learn how to plan and implement a corporate strategy that is related to both points of view from the financial and strategic aspects of internet marketing.

Media Communication

This course introduces students to the themes of media, culture, and communication. It examines the factors that have had an influence on the media and the influence that the media has on attitudes, values, and behaviors of individuals as well as society. 

Another part of the course is dedicated to the area of PR that is presented in the course from a perspective ready to be used in their practice. 

The risks associated with some of the most common errors in PR will also be tackled. 

Upon completion, the students will be able to demonstrate an understanding of the media and communication theory and will be able to recognize the importance of media in the global world. 

5 elective module courses

Complete your study plan

You can choose from 27 courses, which must not be the same as the courses of your chosen specialization.

You will choose the subjects on your application form.

See all elective courses


2 webinars weekly

Recommended activity to complement studies

Online learning has no barriers. Attend 2 live webinars a week led by our experienced lecturers and meet other students, or choose from our extensive library of webinars that have already taken place. You can access the webinar database without restrictions and plan them on-demand. 

Admission Requirements

Proficiency in the chosen language of study (B1)
Bachelor's degree
Documents (electronic form): Copy of a document proving the highest degree earned + transcript of records, CV, Photo, Government issued ID
Application is considered upon complete submission of the documents and after the application fee of $100 is credited. Final acceptance is subject to the decision of the Vice Provost at his sole discretion.

Are you ready for next step?

You want to study and you are determined

MSc - Marketing

Contact form for MSc - Marketing

Request more information and get directly connected to your personal admissions officer, who will guide you through the admissions process seamlessly and answer any questions you may have about Interactive Online studies at LIGS University.

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Why choose to study at LIGS University?

High quality of lecturers

The lecturers are professionals in their fields. They come from 50 countries and are available in all time zones. Plus, you know that our lecturers will always respond to you in a timely manner.

Apply today, study tomorrow.

The study starts runs and ends exactly as you need it to. With all admission requirements met, just go through the simple application process, wait for the decision of the Vice Provost and you can start studying tomorrow.

Personal approach throughout

We offer help with course selection, application and full study support. The tutors are there for you. The tutors will help you to get the most out of your studies.

Easy access

There will be no clueless searching for sources or searching for supporting documents. Online library, video library of webinars and e-learning materials are a matter of course. All in one place and a few clicks.

You build your study plan

You choose the subjects you study according to your experience and professional goals. Combine academic insight and work experience. As part of your studies, you can address current issues in your field.

Study without borders and barriers

Maybe health issues are limiting you or you're just not flexible because of work? Boundaries are not for us. Wherever you are on Earth, you can study with us. All you'll need is an internet connection.

Studies at LIGS University

What do I need to do to improve my market value and meet my goals?

Application for
LIGS University
Contract and payment
Graduate thesis
and MSc

What will a degree bring to your life and career?

How are the studies carried out?

Adjust your study plan according to your preferences

Studying at LIGS University is individual and self-paced. You're not bound by any deadlines and you fulfil your study obligations as your time permits. 

Although self-study may seem challenging, there is nothing to worry about. Throughout your studies, you will be supported by a team of helpful study advisors and experienced lecturers who will help you through any situation and move you forward towards a successful goal.  

Explore more about the Interactive Online MSc
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Application for study

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