Discover how to develop and validate your business idea, laying the foundation for the successful growth of your venture.

1. Mission and Vision - Learn how to create a compelling mission and vision that will guide your business and inspire your team.
2. Identifying and Testing Your Business Idea - Find out how to identify potential business ideas and effectively test them to determine their viability.
3. Market Sizing for Your Product or Service - Master the skills needed to analyze and determine the market size, ensuring your business has a solid foundation for growth and expansion.
4. Positioning Your Product or Service - Explore strategies for effectively positioning your product or service in the market to stand out from the competition.
5. Value Proposition - Learn how to craft a strong value proposition that attracts customers and enhances your competitive edge.
6. Creating Growth Projections for Your Business - Acquire techniques for creating realistic growth projections to help you plan for future expansion and investments.
7. Strategies for Emerging Markets - Discover how to successfully enter new and emerging markets and which strategies to employ for success.
8. Social Entrepreneurship - Learn how to apply principles of social entrepreneurship to create a business model that delivers both profit and social impact.

Build a strong foundation for business success and learn how to transition from employee to entrepreneur while effectively engaging with the public.

1. Business Fundamentals - Master the key principles and strategies that will help you build a successful business from the ground up. Acquire the essential skills needed to manage and grow your venture.
2. Transitioning from Employee to Entrepreneur - Discover how to successfully shift from being an employee to becoming an entrepreneur. Learn the steps to take and how to overcome the challenges associated with this career change.
3. Public Relations Basics - Learn how to effectively communicate with the public and build a positive image for your business. Develop techniques for managing media relationships and ensuring your brand gains visibility.

Focus on the skills and techniques that will help you become a leader capable of effectively collaborating and leading your team to success.

1. Leadership Fundamentals - Build a strong foundation in people management and learn the key principles of effective leadership.
2. Leadership Styles and Models - Explore various leadership styles and models to discover which best suits your team and situation.
3. Collaborative Leadership - Learn how to foster a culture of collaboration and enhance teamwork within your organization.
4. Lessons from the Worst Bosses - Learn from the mistakes and failures of poor leaders, turning these experiences into valuable lessons for your own leadership journey.
5. Science-Backed Habits for Modern Leadership - Discover habits and strategies supported by scientific research that will help you become an effective modern leader.
6. Skills for Leading the Future of Work - Prepare for the future of work by acquiring the skills needed to lead in a rapidly changing work environment.
7. AI Challenges and Opportunities for Leadership - Explore how artificial intelligence is impacting leadership and how you can harness its potential to strengthen your team and organization.

Unlock the power of strategic marketing and learn how to create effective systems for business growth.

1. Offline Marketing - Discover how to leverage traditional marketing methods to reach your target audience and increase brand awareness. Master techniques that will help you achieve success beyond the digital space.
2. Local Marketing - Learn how to effectively engage and connect with customers in your local area. Explore strategies that will strengthen your presence in the local market and build a strong community base.
3. Integrated Marketing Strategies - Uncover how to combine various marketing channels and tools into a unified strategy that maximizes your reach and enhances the efficiency of your marketing campaigns.
4. Building a System for Marketing Growth - Learn how to create and implement a system that supports sustained business growth. Discover how to measure the success of your marketing activities and adapt to changing market conditions.

Master digital marketing and eCommerce strategies to successfully attract customers and boost online sales. Learn how to create an integrated marketing plan and effectively utilize social media to support your business.

1. Lead Generation Basics - Learn how to identify and attract potential customers who are interested in your products or services. Gain tools and techniques that will expand your reach and increase conversions.
2. eCommerce Marketing - Discover how to effectively promote your products and services in the online space. Learn how to optimize your eCommerce activities for maximum sales success.
3. Creating an Integrated Online Marketing Plan - Learn how to develop a comprehensive online marketing plan that unifies your marketing activities across various channels. This approach will help you achieve consistent and powerful marketing messaging.
4. Social Media Marketing - Gain the skills needed to effectively leverage social media to promote your business. Learn how to create content that resonates with your audience and drives business growth.

Learn how to strategically manage sales and business growth, and discover techniques to attract and retain customers.

1. Business growth with LinkedIn - Discover how to effectively leverage LinkedIn to grow your business. Learn techniques to reach potential customers and expand your professional network.
2. Networking for sales professionals - Master the skills for effective networking that allow you to build and maintain valuable business relationships. Learn how to use networking to boost sales and expand your business.
3. Sales negotiation - Learn key strategies and techniques for successful sales negotiation. Discover how to secure advantageous business deals and close sales with maximum profit.
4. Customer acquisition sales strategies - Uncover effective sales strategies that help you attract and acquire new customers. Learn how to engage and convince potential customers of the value of your products or services.
5. Building a community-based business - Find out how to create and manage a community-based business that provides steady income and a loyal customer base. Learn how to offer value that keeps customers coming back again and again.

Learn how to strategically plan your business and growth. Discover tools and techniques that will help you achieve long-term success.

1. Business fundamentals - Gain knowledge about entrepreneurship and master the key principles that will help you successfully manage and grow your company.
2. Problem-solving - Learn how to identify and formulate problems and their solutions, which are crucial for the success of your business. Discover how to effectively communicate the value of your product or service.
3. Presenting your business plan - Learn how to create a compelling business plan that captures the attention of investors, partners, and customers. Find out how to properly present your vision, mission, and values.
4. Creating a business plan - Discover the steps to create an effective business plan that provides clear direction and strategy for your company’s growth. Learn how to plan for financing, marketing, operations, and other key areas.
5. Scaling your business - Find out how to effectively scale your business and prepare it for growth. Learn strategies and techniques to expand your operations, increase profitability, and achieve long-term success.

Gain essential knowledge and skills in financial management to help you achieve profitability and long-term success for your business.

1. Finance for entrepreneurs - Learn how to effectively manage finances as an independent entrepreneur. Gain practical advice and tools to maintain financial stability and drive the growth of your business.
2. Managing profitable businesses - Discover how to accurately calculate when your business will become profitable. Learn how to leverage this key indicator to optimize your financial strategies.
3. Understanding business finance - Get a comprehensive overview of essential financial terms and principles necessary for successfully managing your business. Learn how to read and interpret financial statements and make informed decisions based on financial data.
4. Profit and loss (P&L) statements and cash flow analysis - Learn how to correctly prepare and analyze P&L statements and cash flows to gain a clear understanding of your business's financial health.
5. Pricing strategies - Discover how to set prices for your products and services based on the value they provide to your customers. Learn pricing strategies that will enhance your profitability.
6. Revenue models, personnel costs, and expenses explained - Gain deeper insights into various revenue models, personnel costs, and expenses to help you better plan and manage the financial aspects of your business.

Master essential skills for strategic risk management and effective capital management, enabling you to strengthen the stability and growth of your organization. Learn how to identify and mitigate risks, secure capital, and enhance the profitability of your business.

1. Modern risk management strategies - Gain insights into the latest risk management strategies to protect your business from potential threats. Learn how to implement effective plans that ensure long-term stability.
2. Securing capital - Discover best practices for raising capital, whether from investors or other financial sources. Learn how to present your business and attract the necessary investments for growth.
3. Investor presentations - Learn how to prepare and deliver compelling presentations to investors that highlight the value of your business and attract financial backing.
4. Cost reduction and profit maximization - Find out how to effectively reduce operational costs while maximizing profitability. Gain practical tips and strategies that you can implement immediately.
5. Business ideas - Explore 43 business ideas that can generate additional income and expand your entrepreneurial portfolio.

Gain comprehensive knowledge and skills for successfully managing family businesses, including effective HR strategies and protecting your company from cyber threats.

1. Starting a business with family and friends - Learn how to successfully start and manage a business with family and friends. Discover strategies that will help maintain harmony and efficiency in your business.
2. Creating a business plan for a family business - Find out how to craft a business plan that ensures long-term growth and stability for your family-owned business.
3. Managing employees - Explore best practices for identifying, hiring, and retaining employees who will be key to your company’s success.
4. Becoming an intrapreneur - Learn how to develop an entrepreneurial mindset and foster innovation within your existing company to drive its growth and competitiveness.
5. Cybersecurity - Gain the knowledge and skills needed to protect your business from cyber threats. Learn how to implement effective security measures that safeguard your data and sensitive information.

Each module ends with a test and an essay on how you will use the knowledge and skills you have acquired in practice.

The study concludes with a final comprehensive test on the entire content of the study and a capstone project.

Though online learning has no limitations, contactless learning is not something you have to worry about. LIGS University hosts 2 webinars a week and several conferences a year. Attend 2 webinars a week led by our experienced tutors and meet other students, or choose from our extensive library of past webinars. You have unlimited access to the webinar database and can replay archived webinars.

Thanks to studying at LIGS University, you will have access to over 20,000 online courses to further develop and deepen your knowledge and skills.

Beyond your studies, you can also use the online eBook and audioBook library with more than three thousand titles in English.

You can also access many up-to-date articles and case studies from a variety of disciplines to enhance your knowledge and skills.

LIGS University organizes and co-organizes online scientific and online management conferences in which you can participate as a participant, a speaker or you can publish your paper (after approval by the scientific board) in the conference proceedings.