Overview and description of the elective courses in MBA program

Strategic Management

This course examines the role and process of the strategic framework in organizational leadership and management. Key topics include development and execution of strategy, role of strategy in organizational direction and success, and various strategic management theories and tactics.

Strategic Management of Sales

This course examines the role and importance of setting and executing sales strategy to the overall success and effectiveness of an organization. Key topics include developing the sales strategy, strategic approaches, executing and managing the sales function strategically, sales planning and forecasting and strategic sales growth.

Planning and Development of HR

This course examines the strategies and practices for securing a stable, sustainable and productive human resource (HR) capacity. Key topics include the psychological basis for HR and its impact on HR strategic planning for recruiting, retention, training and development of human capacity within organizations.

Recruitment and Selection

This course provides the theoretical grounding and practical application for employee recruitment and selection processes, tools and metrics. Key topics include strategic hiring planning and criteria, recruitment and selection processes and tools and the ethical core of sustainable hiring practices.

Global Marketing

This course applies the marketing discipline, including theory, strategies, processes and tools, to the challenges and opportunities in the global environment. Key topics include the strategic approach to market selection and approach, and the application of marketing concepts, practices and tools across cultures and locations.

Marketing Communication

This course examines the conceptual foundations and strategic role of marketing communications in organizations of various size, scope and maturity. Key topics include communication theory for marketing, communication's role in the marketing mix, marketing communication tools and tactics and the emerging role of marketing communication

Project Management

This course examines the theory and practice of managing projects, project management metrics and tools and the impact of project management on organizational effectiveness and success. Key topics include project development, including scope, scheduling and team dynamics, choice and use of project management tools and metrics to measure project progress and success.

Process Management

This course provides the foundations, concepts and practices of process management within the framework of organizations of various size, scope, purpose and maturity. Key topics include process development, process match to organizational dynamics, process management tools, frameworks and metrics, process modeling and the role of process in strategy.

Financial Reporting and Analysis

This course examines theory and contemporary practice of financial reporting, analysis and valuation in organizations of various size and scope. Key topics include financial statement analysis, asset valuation, risk assessment and forecasting, reporting techniques and cost analysis

Managerial Accounting

This course develops a framework for the use of accounting theory, practice and tools in the management and leadership of organizations. Key topics include the theoretical and practical frameworks for managerial accounting, use of accounting to evaluate managerial decisions and use of accounting for cost control and budgeting.

Financial Markets and Investments

This course investigates the foundations, structure and practices of financial markets within a global economy and their impact on individuals and organizations. Key topics include the conceptual foundations of financial markets, role and impact of various markets, tools and systems, the role of investing, in personal and corporate financial management

Risk Management

This course addresses the nature of risk and the theory and practical applications of risk management tools, processes and techniques. Key topics include the foundations of risk and risk management for financial, physical and intangible risk, along with risk management strategies, tools and techniques

IT Strategy Planning

This course explores the foundations and practices for developing and activating information technology (IT) strategy for organizations of varying size, scope and maturity. Key topics include the theoretical basis for IT strategy, elements and components for effective IT strategy, best practices in implementation and assessment of IT strategy


This course examines the foundations and practices of digital and internet-based commerce for organizations of various size, scope and maturity. Key topics include the impact of e-commerce on business and marketing strategy, e-commerce practices and tools, e-commerce metrics and trends in internet-based business models.

Digital Marketing

This course explores the role and impact of digital tools, processes, techniques and metrics on the marketing function for organizations of varying size, scope and maturity. Key topics include the theoretical foundations of digital marketing, impact of the Internet on marketing principles and practices, digital marketing techniques, tools and process on organizations.

Business Ethics

This course provides a conceptual framework and practical strategies for moral business principles that can be applied across cultures and organizations. Key topics include a framework for ethical practice and decision-making, ethical differences across cultures, consequences of ethical and unethical decisions and metrics for ethical management

Corporate Social Responsibility

This course examines the theory and practice of corporate social responsibility in organizations of various size, scope and maturity. Key topics include the theoretical grounding for an organization's responsibility to its various stakeholders, socially responsible policies and behaviors and metrics for social responsibility.

IT Project Management

This course explores the concepts and methodologies for effective management of information technology (IT) projects for organizations of varying size, scope and maturity. Key topics include the conceptual foundations of project management applied to IT, IT-specific project management methodologies and metrics and emerging trends in IT project management

Media Communications

This course examines the theory and practice of messaging and interaction with individuals and organizations who serve in the public and private media. Key topics include communication theory for message development and delivery, factors that influence media coverage and tone, and the role of digital and social media in communication.

Strategic Communication in PR

This course provides the philosophical and practical framework for a successful PR function in organizations of varying size, scope and maturity. Key topics include the philosophy and psychology of successful communication through media channels, media relations, integrating strategic PR with corporate strategy and PR and media trends.

Distribution Logistics and SCM

This course provides the conceptual framework and practical applications for managing material flow within and organization and between organizations. Key topics include planning and managing the material flow cycle, including purchasing, inventory management, production and demand forecasting.

Integral Logistics and SCM

This course examines the strategic framework and practical tools, techniques and tactics of the practice of logistics and material flow between organizations in a supply chain. Key topics include the conceptual grounding for logistics planning and execution, integrated supply chain tools and techniques, supply chain metrics and strategy in supply chain management

Digital Economy

Today, the digital economy is reshaping the way managers make decisions, the way businesses are structured, and how consumers obtain services, information, and goods. It’s the future of management, and with our digital economy course, you can tap into this goldmine of managerial information easily, and effectively. It’s the secret shortcut that every business needs, no matter its scale or objectives. Within this course, you’ll examine how digitization has changed the relationship between customers and suppliers, and how it became more effective and profitable, all in an exciting, intuitive manner from the comfort of your own home.

Data Science

Throughout our comprehensive, intuitive online course, you’ll get introduced to all the information you need to develop a solid understanding of programming and data science that enables you to meet the growing national and international need for highly qualified personnel in the fields of data science.

Doing business with China

This course provides the conceptual grounding and practical traits, tactics and knowledge needed to successfully conduct business with partners in China. Key topics include the cultural framework for doing business in China, practical insights such as negotiation, fraud detection, expectations management and market entry

Crisis Management

This course provides the strategic framework and contemporary tools for leading, managing and shaping organizations during periods of crisis. Key topics include conceptual frameworks for crisis and turbulence, tools and techniques for recognizing and addressing crisis, the role of strategy during crisis and crisis management systems.

Application for study

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