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Overview and description of the elective courses in MSc program

Management

This course provides an overview of the management discipline and literature, including its key concepts, functions and practices. It addresses theory and research dedicated to management. Key topics include: Management structures; management theories; management styles; change management; the impact of leadership; and stakeholder management.

Human Resources

This course provides a review of human capital management theory and literature as it manifests in the Human Resource function. Key topics include a review of human resources, HR history and role, recruitment and training, HR's role in management strategy, performance management and career development.

Strategic Management

This course examines the scholarly research basis for the role and process of the strategic framework for organizational leadership and management. Key topics include development and execution of strategy, role of strategy in organizational direction and success, and various strategic management theories and concepts.

Strategic Management of Sales

This course examines the theory and conceptual basis for setting and executing sales strategy and its role in the overall success and effectiveness of an organization. Key areas of scholarship include developing the sales strategy, strategic sales approaches, managing the sales function strategically, sales planning and forecasting and strategic sales growth.

Process Management

This course provides the conceptual foundations for the practice of process management in organizations of various size, scope, purpose and maturity. Key topics include the scientific basis for process development, process match to organizational dynamics, process management and metrics, process modeling and the role of process in strategy.

Risk Management

This course addresses the nature of risk and the theoretical framework for risk management and its tools, processes and techniques. Key topics include the scholarly literature that develops the foundations of risk and risk management for financial, physical and intangible risk, along with risk management strategies, tools and techniques.

Marketing

This course explores the theoretical foundations and academic research behind effective and strategic marketing for various sized organizations. It will cover the theoretical grounding of marketing, as well as the research base for marketing practices and functions, marketing across cultures and emerging techniques in marketing.

Global Marketing

This course examines the marketing discipline, including its theory, strategies, processes and tools, in the context of the global environment. This course will cover the strategic approach to market selection and the foundations of marketing concepts, practices and tools across cultures in other countries.

Marketing Communication

This course examines the conceptual foundations and scholarly basis for marketing communications in organizations of various size, scope and maturity. This course will cover integrated marketing communications, classic and contemporary studies in the marketing mix, and tools and tactics that pertain to the emerging role of marketing communication.

E-Commerce

This course examines the conceptual foundations for digital and internet-based commerce for organizations of various size, scope and maturity. Key topics in this course include the impact of ecommerce on business and marketing strategy, e-commerce research and theory, and e-commerce metrics and trends in internet-based business models.

Digital Marketing

This course explores the theory and research on digital tools, processes, techniques and metrics within the marketing function for organizations of varying size, scope and maturity. Key topics include the theoretical foundations of digital marketing, and literature on the Internet's impact on marketing principles and practices, digital marketing techniques, tools and processes.

Media Communication

This course examines the theory and literature dedicated to messaging and interaction with individuals and organizations who serve in the public and private media. Key topics include communication theory for message development and delivery, factors that influence media coverage and tone, and the role of digital and social media in communication.

Planning and Development of Human Resources

This course examines the theoretical foundations and strategies for securing a stable, sustainable and productive human resource (HR) capacity. Key topics include the psychological and philosophical basis for HR, HR strategic planning for recruiting, retention, training and development of human capacity within organizations.

Recruitment and Selection

This course provides the theoretical grounding and research basis for employee recruitment and selection processes, tools and metrics. Key topics include the scholarly literature related to strategic hiring, planning and criteria, recruitment and selection processes, and the ethical core of sustainable hiring practices

Communication

This course provides the theoretical base and scholarly research on practices that lead to effective communication between people and within organizations. Key topics include the communication process, strategic communication, communicating in organizations and communication management.

Intercultural Communication

This course provides the theoretical foundation for communication science in the cross cultural and multicultural environments. Key topics include research dedicated to perception, encoding, decoding, identity and diversity, symbols, and contextual differences across languages and cultures.

Finance

This course provides a review of scholarly literature for the finance function including concepts, functions and activities. Key topics for this course include research grounding for the finance function, financial statement and ratio analysis, financial strategies for organizations, and the financial markets.

Financial Reporting and Analysis

This course examines theory and scholarly research base for financial reporting, analysis and valuation in organizations of various size and scope. Key topics in this course include the academic literature dedicated to financial statement analysis, asset valuation, risk assessment and forecasting, reporting techniques, and cost analysis.

Managerial Accounting

This course develops a conceptual framework for the use of accounting theory, practice and tools in the management and leadership of organizations. This course develops a conceptual framework for the use of accounting theory, practice and tools in the management and leadership of organizations.

Financial Markets and Investments

This course investigates the conceptual foundation for the structure and operations of financial markets and their impact on individuals and organizations. This course will cover conceptual foundations of financial markets, role and impact of various markets, and tools and systems for financial analysis and corporate financial management.

Strategic Communication in Public Relations

This course provides the philosophical and research framework for the successful PR function in organizations of varying size, scope and maturity. Key topics include the philosophy and psychology of successful communication through media channels, media relations, integrating strategic PR with corporate strategy and PR media trends.

IT Strategy Planning

This course explores the research foundations for developing and activating information technology (IT) strategy for organizations of varying size, scope and maturity. Key topics include the theoretical basis for IT strategy, elements and components for effective IT strategy, best practices in implementation and assessment of IT strategy.

Business Ethics

This course provides a conceptual framework and scholarly basis for moral business principles that can be applied across cultures and organizations. Key topics include a framework for ethical practice and decision-making, ethical differences across cultures, consequences of ethical and unethical decisions and metrics for ethical management.

Crisis Management

This course provides the strategic framework and research-based tools for leading, managing and shaping organizations during periods of crisis. Key topics include conceptual frameworks for crisis and turbulence, research-proven tools and techniques for recognizing and addressing crisis, and the role of strategy during crisis.

Digital Economy

Within this course, you’ll examine how digitization has changed the relationship between customers and suppliers, and how it became more effective and profitable, all in an exciting, intuitive manner from the comfort of your own home.

Data Science

Throughout our comprehensive, intuitive online course, you’ll get introduced to all the information you need to develop a solid understanding of programming and data science that enables you to meet the growing national and international need for highly qualified personnel in the fields of data science.

Project Management

This course examines the management theory and literature for project management, its metrics and tools and the impact of project management on organizational effectiveness and success. Key topics include the conceptual framework for project development, the choice and use of project management tools and the metrics to measure project progress and success.