Ph.D. │ MARKETING
Bring together modern marketing theories with their practical application
Define the right target audiences and discover how to use the appropriate tools to capture your customers' attention. Students will explore marketing trends and strategies while gaining an in-depth understanding of how to evaluate them. Through an understanding of the global economy and various approaches to marketing, the course instructs students to create and validate captivating marketing strategies.
What will you study?
GLOBAL MARKETING
MARKETING COMMUNICATION
Tuition
$ 8,400
Finance
HR Management
Management
Marketing
Project Management
$199 Per Credit Unit
Doctor of Philosophy
The Ph.D. Marketing course will strengthen knowledge in conducting relevant marketing research that focuses on current communication trends. Students will be prepared for a variety of practices, including inbound and content marketing. The program will also develop know-how into creating and modifying an effective marketing toolset in the context of a dynamic and measurable corporate communication policy.
Main benefits of the field in practice
Native web campaigns
Up-to-date marketing theories
Develop a global advertising strategy
Macro environments and markets
Research methods in the digital age
Examine individualities
What will you study?
2 specialization courses
Global Marketing
The course is dedicated to the research of the international environment. Students learn about the selection of target markets, positioning, segmentation and branding in the international environment, as well as the marketing mix and communication mix in the global context. They will gain knowledge of the forms of entry to markets that require minimal capital investments.
Upon completion of the course, students master the assessment of marketing from a global perspective and are able to draw strategies for specific markets.
Marketing Communication
The aim is to present the current trends in online marketing communication. Upon conclusion of the course, the students will be able to make use of the methods studied in their professional careers.
2 elective module courses
6 courses in the Scientific research module
Admission Requirements:
- Proficiency in the chosen language of study
- Master's degree
- Documents (electronic form): Copy of a document proving the highest degree earned + transcript of records, CV, Photo, Government issued ID
- Application is considered upon complete submission of the documents and after the application fee of $100 is credited. Final acceptance is subject to the decision of the Vice Provost at his sole discretion.
Are you ready for next step?
You want to study and you are determined
Ph.D. - Marketing
Why choose to study at LIGS University?
High quality of lecturers
Apply today, study tomorrow.
Personal approach throughout
Easy access
You build your study plan
Study without borders and barriers
Studies at LIGS University
What do I need to do to improve my market value and meet my goals?
Application for LIGS University
Contract and payment
Studies
Dissertation thesis
Diploma and Ph.D.
GRADUATION CEREMONY
How are the studies carried out?
Adjust your study plan according to your preferences
Studying at LIGS University is individual and self-paced. You're not bound by any deadlines and you fulfil your study obligations as your time permits.
Although self-study may seem challenging, there is nothing to worry about. Throughout your studies, you will be supported by a team of helpful study advisors and experienced lecturers who will help you through any situation and move you forward towards a successful goal.
Reach out to us
Still have questions? Book an appointment to speak with one of our admissions experts.
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