Blog

23.7. 2024

New Horizons in Education and Personal Development

LIGS University and ICAN Open Doors to Long-Term Success In today’s dynamic world, where everything around us constantly changes and evolves, it is crucial to stay ahead and continually develop. The traditional model of obtaining a one-time university degree is no longer sufficient for long-term success in professional life. LIGS University, a renowned educational institution, is well...

11.7. 2024

Relationship Management in the Oil and Gas Organizations: The Niger Delta Experience

No organization anywhere in the world could derive sustainable development without imbibing clearly defined Customer Relationship Management (CRM) and Corporate Social Responsibility (CSR) plans and execution in absolute terms. This paper looks at the principles and practice behind (CRM) and (CSR) implementations in oil and gas organizations in general and how fair this is integrated...

11.7. 2024

How to write in academic style | APA 101

Writing an academic paper can be rough. There are so many rules you have to follow to make it right. LIGS University has recently incorporated the academic writing style called APA. Most of you are already familiar with it. But just to be sure, we created this guide to help you achieve the desired outcome....

11.7. 2024

The Oil Economy and Nigeria’s Involvement

This paper looks at the world oil economy in terms of what makes up the oil industry build-up. Beginning from oil field prospecting, exploration, developing, refining, marketing, and distribution; the developmental stages from crude extraction to refining and the formation of the oil economy. The Nigerian involvement in the oil industry was examined through the...

11.7. 2024

Public Relations in practice, Political Public Relations

Public relations practice (PPR) is widely recognized as an important part of the contemporary world and has contributed to various sectors such as corporations, governmental agencies, and non-governmental agencies. In the contemporary world, all political organizations display a dire need to connect with the public to have a stronger ground root and execute their agendas and manifestos....

11.7. 2024

Research of environment and their situation, Ansoff’s Matrix

The research paper is targeting to identify various environmental conditions impactful in the global marketing variable. The aspect of internationalization entails the adoption of practical measures, which enhance the success of the variable. Global marketing is the primary variable to enhance internationalization, and its success accounts for the success of the entire business. Additionally, the...

11.7. 2024

Online Reviews and customers’ purchasing decisions: Why it should matter in Nigeria’s automobile market

The use of digital technologies in the marketplace continues to inspire diverse customer experiences. Consumers can now utilise the ubiquitous e-commerce platforms and the ever-increasing social media influence to critically spotlight a brand’s products and services using consumer reviews and ratings. This, in turn, informed this paper especially as it relates to the potential benefits consumers’...

11.7. 2024

Business to Business (B2B) marketing and its implications for vehicle purchase in the corporate client segment of Nigeria’s

The research knowledge on the marketplace has been largely dominated by business-to-consumer (B2C) marketing while business-to-business (B2B) marketing has received considerably less attention even as the B2B market significantly dwarfs the B2C market in sales. It is even more glaring in Nigeria with the literature on B2B marketing extensively scanty. Therefore, this paper sought to...

11.7. 2024

Postgraduate Student Satisfaction of Program Experience on Tertiary Education Institutional Planning in the Covid-19 Higher Education Competitive Environment

Competition in tertiary education is challenging and even more so in the current- and post-Covid-19 era. This has created a demand for greater efficiency in higher education institutions, particularly in post-graduate programs for MBA and DBA studies, which includes assessing customer (student) satisfaction that leads to retention rates. The inherent effects of such satisfaction considerations focus...

11.7. 2024

Investigation of factors that contribute to satisfaction among students in Kazakhstan Universities

The title of the research involves the investigation of the factors that are capable of bringing about a greater level of satisfaction among students in Kazakhstan universities. The researcher had the intention of establishing and understanding the relationship between the independent variables of the research and these were chosen to be university academic staff, university location,...

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