Great leadership lies in effective communication

Communication is one of 6 common base courses, which are mandatory to complete before the entry into the specialization module. This course provides the theories and practices that lead to effective communication between people and within organizations. Key topics include the communication process, strategic communication, communication in organizations and communication management.


Course Content

The Communication course is based on a compilation of knowledge from disciplines whose common theme is effective communication with the public. Emphasis is placed primarily on the development of the manager's personal assumptions in the area of communication skills. The aim of the course is to introduce students to the principles of good internal and external communication.

About MBA program at LIGS University

What will you study?


Communication is an inseparable part of life for all of us. However, to merely communicate and to communicate effectively is not the same.

In today’s world, communicating effectively means having a huge competitive advantage. Being able to send and receive information effectively may make the difference between success and mediocrity. The goal of the course is to provide students with relevant information, knowledge and skills that will help them achieve mastery in terms of effective communication, both in their professional career and private life.

They will learn the different stages of the processes and elements influencing the effectiveness of the communication process. Moreover, the course provides students with extensive information on different communication styles, which are the characteristic features of representatives of each communication style, and practical information on how to present an effective message to
representatives from each communication style.

Another part of the course deals with internal (communication in a team, employee communication) and external communication (marketing communication, outreach to the community) practices and their importance for success of an organization.

Upon completion of the course students will gain insight to the theory of communication in an interesting and readily applicable form for their professional career as well as private life. The aim is to master the principles of effective communication by realizing how the communication process works and what factors affect the result of the process. Students will learn how to communicate effectively by improving their writing as speaking skills.

The students will also master the principles of effective internal communication in a team or an organization as well as gain insight into elementary principles of external communication and public relations. In terms of individual communication skills, the students will gain invaluable knowledge of the communication process. Students will be able to identify the differences between people who are representatives of different types of communication styles, and they will master an understanding of

Course Content & Curriculum

  • Communication basics
  • Representational systems
  • Communication styles
  • Listening skills
  • Written communication
  • Internal communication management

Course Learning Outcomes

After completing this course, students should be able to

  • Analyze the theory and practice of effective communication in order to improve the effectiveness of one's own personal and professional communication processes.
  • Identify effective communication strategies for different organizational requirements, situations and challenges in public and private sector organizations.
  • Select from a variety of written and spoken communication tools, rhetorical styles, and communication systems to create and implement strategic communication.

Application for study

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