Blog

11.7. 2024

Business to Business (B2B) marketing and its implications for vehicle purchase in the corporate client segment of Nigeria’s

The research knowledge on the marketplace has been largely dominated by business-to-consumer (B2C) marketing while business-to-business (B2B) marketing has received considerably less attention even as the B2B market significantly dwarfs the B2C market in sales. It is even more glaring in Nigeria with the literature on B2B marketing extensively scanty. Therefore, this paper sought to...

LIGS University 0

11.7. 2024

Postgraduate Student Satisfaction of Program Experience on Tertiary Education Institutional Planning in the Covid-19 Higher Education Competitive Environment

Competition in tertiary education is challenging and even more so in the current- and post-Covid-19 era. This has created a demand for greater efficiency in higher education institutions, particularly in post-graduate programs for MBA and DBA studies, which includes assessing customer (student) satisfaction that leads to retention rates. The inherent effects of such satisfaction considerations focus...

LIGS University 0

11.7. 2024

Investigation of factors that contribute to satisfaction among students in Kazakhstan Universities

The title of the research involves the investigation of the factors that are capable of bringing about a greater level of satisfaction among students in Kazakhstan universities. The researcher had the intention of establishing and understanding the relationship between the independent variables of the research and these were chosen to be university academic staff, university location,...

LIGS University 0

11.7. 2024

A review of women led humanitarian approach – Conceptions and nuances in the Nyiragongo Territory of the North Kivu Province of DRC

In spite of the central role women play in the survival and resilience of families and communities, women participation and leadership are often ignored in humanitarian actions. It is commonly argued that “paying attention to gender issues may not be timely or practical on the ground”. Until the 2016 World Humanitarian Summit, women and girls...

LIGS University 0

11.7. 2024

Echoes of the Digital Data-Driven Economy conference

The Digital Data-Driven Economy online conference took place at the end of June. It has left strong impressions not only among us but also among our students and other participants. Although the atmosphere was friendly, we managed to maintain the professional level of the large-format conference. Read the follow-up of the whole event and take...

LIGS University 0

11.7. 2024

LIGS University welcomes students from Edu Effective at the Digital Data-Driven Economy conference

LIGS University welcomes students from Edu Effective at the Digital Data-Driven Economy conference The third online conference under LIGS University, Digital Data-Driven Economy, celebrates its success with partner academic institution EDU Effective. Its students attended the event not only as listeners, but one also presented their argument. Digitalization, Data Analytics, and its implementation are one...

LIGS University 0

11.7. 2024

Social Media Adoption among Students – The Role of Gender

Gender has been found to have a significant impact on why people accept new technologies. Despite the critical role of gender in social media adoption, no such studies have been undertaken among Ghanaian senior high school students. This research aimed to address this gap by analyzing students’ perspectives on gender concerning social media adoption. The analysis...

LIGS University 0

11.7. 2024

Legal Implication of Artificial Intelligence

Today’s most advanced business realities are robotics and artificial intelligence (AI). Countries are undergoing transformations as processing skills grow, algorithms improve, and massive volumes of data become available. The artificial intelligence market is predicted to hit $35.8 billion this year, up 44 percent from the previous year, according to the International Data Corporation (“IDC”). According...

LIGS University 0

11.7. 2024

Management by Algorithms

Algorithmic management refers to the use of algorithms to monitor and control the activities of human employees. As algorithmic management becomes increasingly widespread, it is critical to understand what it is, how it works, what are the benefits and drawbacks of using management by algorithm, and what the future holds for this approach. We will...

LIGS University 0

11.7. 2024

The Implication of Cross Border Trade Disputes between Uganda and South Sudan on Regional Integration

South Sudan’s restoration of peace, combined with better security, led to tremendous trade growth with Uganda. An examination by South Sudan and the neighbors of trade values and volumes found that Uganda was the primary trading partner in South Sudan. The main objective of the research was to determine how trade impacted economies of the...

LIGS University 0

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