Impact of Video Marketing on Consumer Purchase Intention
This scientific paper stated that video marketing has become extremely popular over the years. With the growth of digital avenues, video marketing promises to be a powerful tool for brand engagement. This research evaluated the impact of video marketing on customer purchase intentions.
Forecasting Valuation Comparing ARIMA vs Prophet
In this study, we limit the forecasting period to one year since the same method is applicable to more than one year. The reason for that is the only five-year historic data we have for Discount Cash Flow (DCF) and six years for Price Earning (P/E) and Price to Sale (P/S) valuation.
The Covid19 Pandemic Puts Traditional Banks in a Triangular Risk Impact Position
TheCovid19 Pandemic has created a business environment in which the Traditional Banks have been encapsulated with various risks on three fronts, namely: the social-economic front, digital transformation front, and demand landscape front. This scenario is explained by a Theoretical Triangular Risk Frameworkstated in the introduction of this paper.
A Critical Review of the Porter Hypothesis and Business Innovativeness – A look into Duan and Xia's (2020) empirical study of Cities in China
Understanding the impact of government action on firms' innovativeness and willingness to adopt new and emerging technology relies heavily on cross-discipline theoretical analysis. The quest exposes multiple theoretical cross-references that could provide valuable insight to crafting viable solutions.
Implications of Government Action on the Digital business economy | A Case Study on the Jamaican Economic and Innovative Environment
This scientific article aims to open the conceptual ideologies relating to the impact of the governmental regulative framework on the development of the digital business environment. The paper explores the possible correlations and level of significance between the development of an innovative economic system through the measure of the Global Innovation Index (GII) and the relatedness of government regulative actions through the Regulatory Quality Index (RQI) and the Government Effectiveness Index.
Work-life balance | The key to success for every manager
Do you ever feel that you should have a workweek of at least 60 hours to get everything done, including balancing your studies, hobbies, and family? You're not alone. Professional coach Rasheed Ogunlaro follows a great motto in such cases. "Always bring some play, fun, freedom, and wonder from the weekend into your week and work." And we can't help but agree
Why Projects Fail | Incorrect Methodology
Among the dozens of reasons causing projects to collapse (Young, 2021), few project practitioners speak of methodology. That is, the triple constraints of scope, time, cost, combined with quality, dominate the popular mainstream discourse concerning why projects fail.
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