Effective communication is a complex process in which many factors are involved – our emotions, needs, physical condition, communication barriers, environmental distractions, etc. The goal of effective managerial communication is not to manipulate the communication partner and fulfill only the manager’s needs but rather it is about finding a win-win solution that is mutually acceptable. In communication,...
Crafting is an art and science of creativity. The overview of crafting has eight elements. A strategy is about competing differently from rivals. Doing what competitors don’t do or, even better, doing what they cannot do. Elements of Crafting the Strategy As said, crafting the strategy has eight elements. Firstly, the tools as in the company’s resources to achieve its...
Just like many of you, we found ourselves in quarantine. Working from home might present a challenge, but it won´t stop us from keeping to provide the best service and care to our students, lecturers, and applicants. We share tips on how to be productive when you have to work from home and let you into...
With venture capital becoming the new norm, it is imperative for the CFO to ensure that the venture capital needs of the organization are met. We are new to the concept of venture capital and it perplexes us with regards to terms like post-money valuation and pre-money valuation and it may have a single most important...
Relationship marketing is a strategy designed to foster customer loyalty and long-term engagement. These marketing strategies are developed with strong connections to customer loyalty. The major implication of this type of marketing is that the customer only connects with the business when they get premium services. Relationship marketing incorporates three levels such as basic marketing, reactive...
Financial markets are sometimes an unforgivable place where even a small misjudgment can have dire consequences. Our lecturer Martin Sirucek shares fundamental principles of success in financial markets. Good day, Mr. Sirucek. Could you share with us what do you teach at LIGS University? What will students learn in your course? I teach Financial Markets and Investments...
So here we are…we entered a new decade and with it a chance for a new start and to get things in our life right. We know that nothing stays the same and if you want growth, you have to move forward, even if it means taking only a little step. At LIGS University, we are constantly thinking about how to...
As we stated in our 2020 goals, our priority is to bring our students fresh and up-to-date content and prepare new specializations suited for students who demand the highest education standard. That is why we prepared new courses in our Ethical Leadership specialization led by our lecturer Ena Fejzagic Livancic. We bring you an interview...
We like to share our news with students and everybody else interested in learning. Since LIGS University is an international university with students from more than 60 countries, this year we decided to start a new adventure by introducing the countries our lecturers and students are from. You can take a sneak peek by checking our January newsletter to...
You know the situation. There is a challenge ahead of you. You are in need to find a new, better job. Your first step is to dust out your CV and to start sending it to companies without much thought. Sounds familiar? Even though we have tons of information available, for many there is still a problem to...
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