9mobile was rebranded in 2017 after one of its biggest shareholders pulled out and the telecommunication brand was rebranded, leading to an overhaul of its brand elements. The aim of this study was to investigate if the rebranding process has any influence on the brand equity, using the consumer-based brand equity (CBBE) dimensions of Aaker...
Social media use has become a veritable marketing tool for businesses, especially the small and medium scale enterprises (SMEs) that have little capital and resources. With the growth of SMEs and the proliferation of goods and services, the need to outshine competitors and win consumers necessitates aggressive advertisements on social media, since they cost little to...
The challenges faced by female entrepreneurship in many societies and the resulting gap in the performance of female-owned enterprises compared to that of their male counterparts has been a topic of interest. Studies have focused on perspectives such as cultural challenges, lack of support, skills, and personality to ascertain why female enterprises fail to grow compared...
This research paper consisted of an empirical quantitative study to analyze the role of brand-related factors in affecting the perceived service quality of students towards institutions of higher learning in Kazakhstan. This study intended to show the way that improvements in the brand of the institution of higher learning can provide a perception of better service...
Crisis management systems are expanding everyday and use of this knowledge is getting wider along with technology improvements. One of good examples of new crisis management systems develoed is The Indian Ocean Tsunami Warning and Mitigation System (IOTWMS) which is supposed to help in reducing damages of tesunamies. During this article we have discussed the...
Marketing Communications is an important part of marketing management. In this study, we consider the marketing communication aspects and have an overall review of marketing communication history to understand what has been considered as marketing communication in previous decades. Then we analyze Marketing communication’s relation with knowledge management. Finally, the study shows how knowledge management...
We at LIGS University applaud equal opportunities for everyone. Here is our reasoning for the Asic Inclusivity Award. And even though we may not win this year, we believe that we made quite a compelling argument. The first thought of establishing LIGS University was born in the first years of the millennium as it brought winds...
This paper is aimed at drawing attention and further understanding of humanitarian actors on community ideas and systems that enhance or hinder resilience of women in the DRC context. It analyses the link between community-based systems and women resilience by providing a conceptual and practical definition of community-based resilience systems and how the systems contribute to...
Don’t be afraid of change. Have you decided to go back to school in your 30s? Great! LIGS suggests why this is the best time to start, earn your college degree, and move forward in your career. They say it’s never too late to start with something new. It doesn’t matter if you’re in your...
One fundamental importance of secondary education to the economy is the demand for better educated and skilled youth entering the world of work to meet the complexities of a fast-evolving world. What skills and knowledge the secondary school graduates leave school with determines how successful they would be at the workplace. Countries assume that entrepreneurship is...
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