Recently, a video showcasing the top 15 best global brands has gone viral. It does a great job of portraying the brand value growths and declines over the years of the strongest brands in the world. It was published by the YouTube channel TheRankings, which used the Interbrand technology. You can see that Coca-Cola was sitting comfortably at the top...
The Andes, located in South America, is the longest continental mountain range in the world, going along the entire western part of the continent. The Andes run through 7 countries and they house a diverse number of cultures, flora, and fauna. Located in an altitude of 2800 m, in the Peruvian Andes, is a timeless and charming...
Recently, LIGS University has acquired 3 ISO certifications. You might be wondering, what this ISO is? Well, ISO is the International Organization for Standardization. The keen among you might wonder why it is abbreviated ISO instead of IOS – this stems from the need of different acronyms for different languages (OIN for French for example). With...
Project Management is a coveted discipline in today’s market. As businesses more often operate in global markets, the demand for project management specialists increases. In fact, according to the 2013 Talent Gap Project Management Report, more than 15.7 million new project management jobs are projected over the coming decade. The Online PhD Programs website lists the best...
Our graduate, Roger McCoy, has recently published an eBook on the topic of Franchising. Roger has 14 years of experience in the franchising industry, which makes him a trusted and respected source in the area. „It’s a manager’s guide to creating a positive organizational culture. It highlights franchise culture, but this information is valuable for managers of any organization....
This paper analyses the role of the Human Resource Department (HRD) in the implementation of a business strategy. It provides key areas of focus that enable a systematic, coherent, and deliberate intervention that is aimed at achieving the strategic objectives and outcomes of the strategic plan. The paper focuses on the Government Employee Medical Scheme (GEMS), which...
A few days ago we welcomed Kate Hovadikova amongst our students. What distinguishes her from our other students is the fact that she won the national contest Assistant of the year 2018, of which LIGS University was a partner. We not only asked her about the course of the contest but also about her kinship towards...
This paper discusses several studies of entrepreneurial behaviors, which can be used to understand women entrepreneurs and also find out where more research is required. There are several reasons concerning this and the article explains most of the findings (which are relevant) in detail. The main idea is to give a significant reason for what sets...
While many people view networking as a helpful activity for one’s career, few feel fully comfortable with the actions and behaviors necessary to yield success in building the relationships. Networking, when done appropriately and consistently, can yield effective interactions and a pathway for upward professional mobility. After all, it focuses on building relationships, promoting interactions between people...
As franchising has grown to be almost universal in the service and retail industries, more and more small businesses are considering the option of franchising to continue their growth; this decision, however, is not one to be made lightly. In general, the decision to franchise is based on two factors – the need for more...
LIGS University