Blog

10.7. 2024

International Negotiation: Win–Win Game

Negotiating might be a difficult task for most of us. At least for a relatively inexperienced negotiator, it might feel awkward to not accept what other party proposes and rather reciprocate with your own offer. It can also be emotionally stressful, especially for those of us who are more relationship-based people. So why do we do it, why do we...

10.7. 2024

Understanding how Culture Affects Business Communication

Multinational and cross-cultural teams are becoming more common, meaning businesses can benefit from an increasingly diverse knowledge base and new, insightful approaches to business problems. However, along with the benefits of insight and expertise, global organizations also face potential stumbling blocks when it comes to culture and international problems. Cultural diversity is perceived quite often...

10.7. 2024

Is It Up to Business to Save the Earth?

Throughout the past century, economic acceleration has run faster than the ability of any of the environment ministers and activists to protect the planet. Today, we are in the midst of a major environmental crisis, with some of the biggest threats being: climate change, deforestation, pollution, loss of biodiversity, melting polar ice-caps and rising sea levels,...

10.7. 2024

How to live “Aloha”

LIGS University is not just about students, but also about employees that take care of them from a beautiful island Oahu! Since life is not all about work and no fun, we decided to share our experiences from this beautiful island and give you tips if you ever come to Hawaii. Oahu is the third biggest...

10.7. 2024

Introduction to Service Marketing

The service sector is growing rapidly worldwide. Majority of developed and developing countries experience the development of many service industries, which participate significantly in the national economies. P. Kotler suggested that ”service is an activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership...

10.7. 2024

The Impact of Social Media on Consumer Behavior

Social media has changed the game for many industries and disciplines, including consumer behavior. Consumer behavior is a relatively young study, emerged in the 1940s and 50s as a sub-discipline in the marketing area. It examines how emotions, attitudes and preferences affect the buying behavior of consumers. The traditional model of consumer behavior was represented by a linear...

10.7. 2024

Is It Up to Business to Save the Earth?

Throughout the past century, economic acceleration has run faster than the ability of any of the environment ministers and activists to protect the planet. Today, we are in the midst of a major environmental crisis, with some of the biggest threats being: climate change, deforestation, pollution, loss of biodiversity, melting polar ice-caps and rising sea levels,...

10.7. 2024

National Teacher Appreciation Week

Teacher Appreciation Week, or National Teacher Appreciation Week, is a week-long celebration in recognition of educators and the contributions they make to education and society. It is held in the first full week of May of every year and provides an opportunity for students and their institutions to show their appreciation for the hard work and...

10.7. 2024

Blockchain Application

Blockchain? I’m sure you heard about Bitcoin and Blockchain. After all, they are trends and popular phrases in many of the last months’ ideas. Even people who have never mined cryptocurrencies are talking about it. What is Blockchain actually? How can I use it? Is it really such a golden grail that people and young business owners...

10.7. 2024

Which Global Brands are the Strongest?

Recently, a video showcasing the top 15 best global brands has gone viral. It does a great job of portraying the brand value growths and declines over the years of the strongest brands in the world. It was published by the YouTube channel TheRankings, which used the Interbrand technology. You can see that Coca-Cola was sitting comfortably at the top...

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