Ph.D. Marketing

Bring together modern marketing theories with their practical application

What will you study?

Global Marketing

Marketing Communication

+6 courses in the Scientific research module

+2 elective module courses

Define the right target audiences and discover how to use the appropriate tools to capture your customers' attention. Students will explore marketing trends and strategies while gaining an in-depth understanding of how to evaluate them.

Through an understanding of the global economy and various approaches to marketing, the course instructs students to create and validate captivating marketing strategies.

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Tuition

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Up-front payment

$ 8,400

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Scholarship

Early Admissions

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Studies

Online study period 24-36 months (self-paced)

Proficiency in the chosen language of study (B2)

Doctor of Philosophy

The Ph.D. Marketing course will strengthen knowledge in conducting relevant marketing research that focuses on current communication trends. Students will be prepared for a variety of practices, including inbound and content marketing. The program will also develop know-how into creating and modifying an effective marketing toolset in the context of a dynamic and measurable corporate communication policy.

About Ph.D. program at LIGS University

Main benefits of the field in practice

Native web campaigns

Leverage natural consumer behavior

Up-to-date marketing theories

Receive guidance from the world's leading experts

Develop a global advertising strategy

Reach the most attentive customers worldwide

Macro environments and markets

Analyze the economic implications of marketing

Research methods in the digital age

Take advantage of the concept of mystery shopping

Examine individualities

Identify the appropriate communication channels

What will you study?

2 specialization courses

Global Marketing

The aim of this course is to introduce the basic principles, specifics, and tools of strategic marketing in the global market.

The course is dedicated to the research of the international environment. Students learn about the selection of target markets, positioning, segmentation and branding in the international environment, as well as the marketing mix and communication mix in the global context. They will gain knowledge of the forms of entry to markets that require minimal capital investments.

Upon completion of the course, students master the assessment of marketing from a global perspective and are able to draw strategies for specific markets.

Marketing Communication

The aim of this course is to give students a comprehensive overview of different marketing communication tools. The course explains how these tools work, especially in practical use. The students earn valuable knowledge of the pros and cons of each individual form of marketing communication and get well acquainted with the objectives of marketing communication and its methodology. Different types of marketing communication tools are featured in the course.

The aim is to present the current trends in online marketing communication. Upon conclusion of the course, the students will be able to make use of the methods studied in their professional careers.

2 elective module courses

Complete your study plan

You can choose from 24 courses, which must not be the same as the courses of your chosen specialization.

You will choose the subjects on your application form.

See all elective courses

6 courses in the Scientific research module

Methodology and projects

Milestones guiding your path while writing your dissertation thesis.
Courses are the same for all Ph.D. students.

See content of scientific-research module

Admission Requirements

Proficiency in the chosen language of study (B2)

Master's degree

Documents (electronic form): Copy of a document proving the highest degree earned + transcript of records, CV, Photo, Government issued ID

Application is considered upon complete submission of the documents and after the application fee of $100 is credited. Final acceptance is subject to the decision of the Vice Provost at his sole discretion.

Are you ready for next step?

You want to study and you are determined

Ph.D. - Marketing

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Contact form for Ph.D. - Marketing

Are you interested in this program? Request more information and get directly connected to your personal admissions officer, who will guide you through the admissions process seamlessly and answer any questions you may have about Interactive Online studies at LIGS University.

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Why choose to study at LIGS University?

High quality of lecturers

The lecturers are professionals in their fields. They come from 50 countries and are available in all time zones. Plus, you know that our lecturers will always respond to you in a timely manner.

Apply today, study tomorrow.

The study starts runs and ends exactly as you need it to. With all admission requirements met, just go through the simple application process, wait for the decision of the Vice Provost and you can start studying tomorrow.

Personal approach throughout

We offer help with course selection, application and full study support. The tutors are there for you. The tutors will help you to get the most out of your studies.

Easy access

There will be no clueless searching for sources or searching for supporting documents. Online library, video library of webinars and e-learning materials are a matter of course. All in one place and a few clicks.

You build your study plan

You choose the subjects you study according to your experience and professional goals. Combine academic insight and work experience. As part of your studies, you can address current issues in your field.

Study without borders and barriers

Maybe health issues are limiting you or you're just not flexible because of work? Boundaries are not for us. Wherever you are on Earth, you can study with us. All you'll need is an internet connection.

Studies at LIGS University

What do I need to do to improve my market value and meet my goals?

Application for
LIGS University

Contract and payment

Studies

Dissertation thesis

Diploma
and Ph.D.

GRADUATION
CEREMONY

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What will a degree bring to your life and career?

How are the studies carried out?

Adjust your study plan according to your preferences

Studying at LIGS University is individual and self-paced. You're not bound by any deadlines and you fulfil your study obligations as your time permits.

Although self-study may seem challenging, there is nothing to worry about. Throughout your studies, you will be supported by a team of helpful study advisors and experienced lecturers who will help you through any situation and move you forward towards a successful goal.